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For Home Builders, Brands & Agencies

The only AI marketing platform that makes it easy to reach home movers.

Connect with and convert home movers. Prove what works. Do it all with Audience Town.
See How It Works More Proof
  • Kindred
  • Maronda-Homes
  • hayden-homes
  • classica
  • khov
  • historymaker homes
  • lombardo
  • jtb-homes
  • kolter-homes
  • tilson
  • century-link
  • Guaranteed Rate

    • Solutions

    A full-loop AI marketing platform

    The Audience Town platform has four products, all powered by Whengine®:

    Analytics

    Performance and insights for all of your marketing. See which marketing dollars actually turn into leads and home sales.

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    AI Toolkit

    Strategy and execution, trained on your data. Use AI to analyze results, generate images and text, and create audiences.

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    Audience Data

    Home mover audience data for advertising. Segments available via leading DSPs and SSPs or directly.

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    Advertising

    Reach home movers across channels with managed advertising, designed for new construction. 

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    Audience Town Platform Graphic
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    Meet the Whengine®

    The only home mover intelligence engine

    The Whengine® is built on the #1 superset of consumer and property data, covering 280M US adults and 120M households, to identify who is moving where, why and when.

    Every product in the Audience Town platform runs on the same Whengine® data, so your analytics, your audiences, your AI, and your advertising all work from one source of truth.

    Inside the Whengine®
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    Easy to Use

    Connected to the tools you already use.

    Whengine® integrates with leading technology like Google, Experian, Cotality, Meta, HubSpot, ECI Lasso, LiveRamp, TradeDesk, OpenAI, and Anthropic.

    Trusted by marketers at

    +

    New Construction Builders

    Marketing & Ad Agencies

    +

    Consumer Brands

    We went from a 2% to 20% ICP match and sold 4 homes using Audience Town's consumer intelligence.

    Paul McBride
    EGStolzfus Homes

    Read the Case Study

    Who We Serve

    Built for builders, brands, and the agencies behind them.

    Home Builders

    Run smarter campaigns and prove they're working with the only platform built for home builders. Powerful data, white glove support, and easy wins.

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    Marketing Agencies

    Give your builder clients smarter ad campaigns built on real home buyer data, plus third-party proof they can take straight to leadership.

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    AdTech Advertisers

    Reach verified home movers, buyers, and household decision-makers with Audiences. Our fresh, accurate audience segments are available directly, and on DSPs and SSPs.

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    Testimonials

    Our customers say it best.

    Audience Town has given us the data we need to truly understand our buyers and pivot quickly to meet their needs. This kind of insight is a gamechanger for our marketing and sales efforts.

    melissa-cervin

    Melissa Cervin
    VP of Marketing, Lombardo Homes

    Audience Town's platform allows us to see which paid search keywords deliver visitors that are a fit for our communities because of all the consumer insights they share. We’re now able to understand and allocate more dollars behind high-opportunity keywords that are truly driving better marketing results.

    1763146118146

    Nikki Corcoran
    Digital Marketing Manager, Maronda Homes

    K. Hovnanian Homes is a data-driven organization, and Audience Town’s analytics provides my team with deeper consumer intelligence than any standard tools we’ve come across. Using Audience Town’s reporting allows my team to better communicate and market to their regional customers with more informed decision-making.
     
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    Ryan Clune
    VP of Digital Marketing, K. Hovnanian Homes

    Many of our clients are looking for deeper insights, and Audience Town’s platform allows me to meet, and exceed, these needs. It’s also a great tool for persona building, which we use to drive our marketing strategy.
     
    1613612309452

    Chris Ochs
    VP of Marketing, Graphic Language

    Our new home construction clients rely on us to educate them about the latest digital technology and tools. Audience Town is a must-have for us for this reason. Being able to share new and interesting data points with builders that aren’t available in standard tools, such as Google, gives us an edge in the market. Audience town’s insights empower us to help our clients make the most strategic decisions possible, time and time again.

    Sara Smith
    Director of Client Relations, Bokka Group

    FAQs

    All about Audience Town

    Here are some frequently asked questions and their answers.
    What is Audience Town?

    Audience Town is the only marketing platform built on home mover intelligence. We help home builders, brands, and agencies connect with and convert home movers, and prove what's working. Audience Town is powered by the Whengine®, our proprietary data superset on who's moving, where, why, and when.

    What is the Whengine?

    The Whengine® is Audience Town's proprietary data engine. It combines consumer signals, property data, and behavioral indicators across 120M+ households and 300B+ daily digital events to identify likely home movers and track home transactions. All Audience Town products (Ads, Analytics, AI, and Audiences) are powered by the Whengine®.

    Who is Audience Town for?

    Audience Town serves three main groups: home builders running their own marketing, brands and advertisers activating home mover audiences in DSPs, and the marketing agencies that serve them.

    Builders use Ads and Analytics to run smarter campaigns and prove what closed the home.

    Brands use Audiences to reach verified home movers and household decision-makers in leading DSPs and SSPs like LiveRamp, The Trade Desk, DV360, and Amazon DSP.

    How is Audience Town different from Google Analytics, generic CDPs, or land research tools?

    GA4 shows sessions but not who is actually in market for a home. Audience Town does, and organizes your visitor behavior by each community to make it easier to measure performance. Even better, we group your visitors by household, because buying a home is typically a family decision. All of this means home builders get a more accurate picture of who's engaging with marketing, so they can connect with and convert home movers more efficiently.

    Generic CDPs only work on the 2 to 5 percent of website visitors who self-identify; Audience Town covers the 95 percent gap with household-level identity.

    Most land research tools offer long-range land strategy; Audience Town is built for active selling, with real-time signals on who's moving now.

    Audience Town is the only platform that combines consumer, property, and behavioral data into a single intelligence layer purpose-built for the housing economy.

    How long does it take to get started?

    The Audience Town pixel goes live in approximately 7 minutes via a Google Tag Manager template. No engineering required. Data starts flowing day one. Standard CRM integrations include HubSpot today, with Lasso and others available on request.

    Audiences are available today on leading DSPs and SSPs, with custom audiences available upon request.

    We know home movers. Now you can, too.

    Discover how to connect with and convert your best buyers.
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