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Mover audience segments for consumer brands
It's hard to know who's moving. Unless you work with Audience Town.
We're the only company 100% focused on mapping and segmenting the home journey in the pre-, during, and post-move stages.
The average family spends tens of thousands of dollars when they're moving. And finally, you can reach them.
See results, and get in touch to learn more.
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Get to know our segments.
Download our audience catalog today.
150+ segments, tailored for you.
Do you want to reach predicted home movers? Home owners or renters? Those who are financially qualified? Pre-movers with a pet? New home owners who are into DIY?
Our audience segments, created with data from our proprietary WhengineTM, cover the entire Home Journey from 12 months pre-move to 12 months post-move. We combine property, household, transaction, listings, web, timing, and life-event data into audiences at each moment of the home journey.
Find the perfect audience for your brand, with audience segments based on a two-year window of peak purchasing.
Leading advertisers trust Audience Town segments.
We analyze billions of digital events daily to know when people are experiencing the life events that prompt a move. If your brand needs to reach specific groups of people on the home journey, there’s no limit to how you can leverage our audience segments with our proprietary Whengine system. See results >
Partners:
Should we move??
Reach people who are likely to move when they start the conversation, not after they’ve closed on their new house and you missed it. It’s all about data and life events.
House Scrolling all night long
Your audience is scouring the listings and working out financing—don’t miss this window! It could last a year or be gone in a flash. Many of the “leads” you’re getting from real estate platforms and Google are already too late.
We got our place!
Reach people who are likely to invest in your products and services as they enter the wide world of moving, renovations, and big ticket purchases for their new home.
Moving: we’ve all been there
Time to panic! Moving trucks, boxes, all the fun stuff... serve your audience in their time of need with with what they need most during this time.
Post-move magic
Living out of boxes and sleeping on the floor is exciting—for a few days anyway. Now your audience needs all kinds of services like takeout and meal kits to make it through the unpacking period unscathed.
Let’s make it ours
Reach your audience as they settle in and personalize their new home—now is the time for art, bedding, paint, and more. And, people are likely to make other big ticket purchases like buying a new car within a year of moving.
New memberships at targeted locations increased
by more than 10%.
Sam’s Club was able to drive new memberships well above their current rate of acquisition, combining geo-fencing and audience data to find new homeowners in the area that were not already existing members.
See more results >>
