52 Real Estate Marketing Tips to Stand Out and Sell Faster

Copycat real estate marketing strategies won’t put you or your organization on top.

As every experienced real estate marketer knows, marketing for developers and homebuilders isn’t easy. Constant high-stress culture. Tons of stakeholders with conflicting opinions. You get the picture. Your best shot at gaining buy-in? Deliver results better than anyone else.

Pull ahead of your competitors by utilizing some of these tips to differentiate your offerings, tap emerging markets, and close deals at scale.

Content is King (and Queen)

Content marketing involves creating and sharing material that speaks to your target market. With blog posts, infographics, and other types of content, you can attract potential customers to your website and efficiently drive your pipeline.

1. Start with amazing listings: Make them pop with stunning photos, detailed descriptions, impressive videos, location, and amenities.
2. Go beyond the basics: Craft informative and engaging blog posts, social media content, or videos that showcase your expertise and provide value to potential buyers.
3. Target local interests: Highlight the benefits of the surrounding community - restaurants, schools, parks - to attract buyers seeking a specific lifestyle.
4. Use professional photography: Gorgeous photos are vital to standing out and generating interest.
5. Embrace storytelling: Use high-quality visuals and captivating narratives to showcase the unique personality of each property.
6. Email newsletters: Despite fierce competition, email remains one of the most effective marketing methods. Sharing regular updates with your audience keeps you on their radar.
7. Infographics: Visual presentations of information can be more engaging than everyday copy and can amplify reach with the right strategies.
8. eBooks: Content offers and lead generation products can help convert leads and attract new traffic.
9. Podcasts: Start your own, join as a guest, and/or explore paid sponsorship. Podcasts are a great way to resonate with potential buyers and established audiences.

Tech Savvy Strategies

1. Virtual tours are a must: Offer immersive virtual tours that allow potential buyers to explore properties from anywhere.
2. Drone photography can elevate listings: Capture stunning aerial views that showcase the property's location and surrounding beauty.
3. Social media advertising can target ideal buyers: Utilize paid advertising on platforms like Facebook and Instagram to reach a highly targeted audience.
4. Don't forget the power of video testimonials: Showcase satisfied past clients talking about their positive experiences to build trust and credibility with potential buyers.

Personalization is Key

1. Segmentation is your friend: Segment your email list based on buyer interests (e.g., property type, location) and send targeted messages.
2. Respond promptly to inquiries: Fast and friendly communication builds trust with your audience and shows you're invested in their needs.
3. Highlight your unique selling points: Every property has something special. Whether it's a charming fireplace or a modern kitchen, showcase what sets it apart.

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Score Website Wins

1. Site Design: Generate interest with an impressive homepage look and feel, intuitive navigation, and compelling messaging.
2. Search Engine Optimization (SEO): Improve organic search results by implementing keyword research in titles, headings, content, and internal links.
3. Call-To-Action (CTA): Make it easy for buyers to connect, provide contact info, and browse additional content.
4. Sharing is caring: Add social share buttons to property pages for potential buyers to share their faves with friends and family.
5. Include local content: Entice buyers by promoting the all the accoutrements of the surrounding areas and notable activities.

Proactive Efforts

1. Host open houses strategically: Consider partnering with local businesses or offering incentives to attract more visitors.
2. Network with fellow industry experts: Collaborate with other real estate industry leaders specializing in different areas to expand your reach.
3. Stay informed about market trends: Knowledge is power. Regularly research market trends to tailor your approach and advise your clients effectively.

Unique Selling Points

1. Hyper-local marketing: Cater to extremely specific demographics. For example, if your property offers or is near a dog park, target dog owners with social media ads featuring the park.
2. Partner with local influencers: Micro-influencers with engaged local followings can promote your listings to a highly relevant audience.
3. Host community events: Organize farmers markets, art walks, or fitness classes at your property to showcase the space and attract potential buyers.
4. Local sponsorships: Supporting local festivals, sports teams, or school events can amplify your visibility through signage, event programs, t-shirts, and more.

Content Marketing Creativity

1. Weave in emotion: Leverage emotional messaging to resonate with audiences more effectively and inspire action.
2. Interactive content: Create quizzes or polls to engage potential buyers and learn about their preferences.
3. Live Q&A sessions: Host live video sessions on social media to answer buyer questions and showcase your expertise in real-time.
4. Behind-the-scenes content: Offer sneak peeks of upcoming listings or renovations to generate excitement and anticipation.

Tech Tools and Trends

1. Augmented Reality (AR) experiences: Allow potential buyers to virtually place furniture or visualize design changes within a property.
2. 360° photos: Offer a more immersive viewing experience than traditional photos.
3. Chatbots for lead generation: Implement chatbots on your website to answer basic questions and qualify leads 24/7.

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Personalization and Relationship Building

1. Personalized video messages: Create short videos welcoming new leads to your email list or highlighting properties that match their interests.
2. Handwritten thank-you notes: A small gesture like a handwritten thank you note after a showing can leave a lasting positive impression.
3. Host client appreciation events: Organize exclusive events for past clients to strengthen relationships and generate referrals.
4. Organize free seminars for home buyers: Build your reputation and establish your expertise, either in-person or virtually.

Customer Spotlights

1. Highlight testimonials: Share customer experiences to further support messaging and offerings.
2. Request reviews: Encourage and incentivize your contacts to recommend your organization.
3. Referral marketing program: Request leads directly from contacts to expand reach and partnerships. Offer referral bonuses to reward people who send you business. By doing this, you’ll create a small sales force that is continuously working to build your business.

Leverage Digital Advertising

1. Google Ads: Google paid search is widely used by potential home buyers and a top driver of website traffic and lead generation. Dive into this topic in our article here.
2. Facebook Ads: From agents to brokers and even pre-construction sales, you can use the Meta advertising platform to widen your audience base.
3. Pinterest video ads: Highly effective for key audiences and integrated in feed alongside organic pins, videos play automatically with multiple viewing options.
4. Implement Pay-Per-Click (PPC) tactics: Improve your ROI by boosting traffic through bids for clicks based on keywords.

Build a Presence on Key Platforms

1. Zillow and Trulia listings: With a profile, there is no limit to the number of properties being promoted. Posting is simple and fast. With good photos and an engaging caption you can be generating strong leads in no time.
2. Grow your Google Business Profile: Drive user traffic from Google Search, Google Maps, and the Knowledge Panel. Engage with comments, FAQs, and CTAs.
3. Nextdoor business page: Tap into word-of-mouth real estate marketing when you join this existing community of neighbors in search of their next home.

Go Granular with Strategy

1. Develop a marketing plan: Having a strategic real estate marketing plan allows real estate developers to track their progress, see what's working, and make necessary adjustments along the way.
2. Incorporate a valuation tool: Price your offerings competitively by knowing exactly how similar properties are valued in the current market.
3. Track attribution: Understand what is working to drive wins into and which efforts need attention.

Every successful real estate marketing approach has a different flavor. Don’t be afraid to play around and experiment with ideas to see what works best for you. Above all, follow your inspiration to put your own spin on promoting properties and leave your competition in the dust.

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