In the Press
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Audience Town Launches All-In-One Analytics Platform Giving Homebuilders a 360 View of People, Property & Market
At the NAHB International Builder's Show, Audience Town announced the launch of the Market Assessment Bundle as part of the first sales and marketing analytics platform built for home builders. The Market Assessment Bundle brings people and property data together, driven by Audience Town consumer data and CoreLogic property data.

The Builder's Daily: Marketing & Sales Time Is Now — Evolve or Miss Out on Homebuyer Opportunity
Ed Carey of Audience Town and Ed McManus of The Builder's Daily discuss: homebuilders risk falling behind as buyer behaviors evolve — data, technology, and AI offer the competitive edge needed to drive sales growth in an uncertain market.
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Your Leg Up: How you can increase performance of sales and marketing with real-time consumer and property data
Audience Town recently presented alongside CoreLogic and Maronda Homes on the topic of "How You Can Increase Performance of Sales and Marketing with Real-Time Consumer and Property Data." The discussion highlighted how leveraging real-time insights into consumer behavior and property data can enhance targeting, improve engagement, and drive more effective sales and marketing strategies in the real estate industry.
Download the presentation here!

Blue Tangerine: Understanding Your Home Buyer Audience
On this episode of The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. Home builders are directing more attention to home buyers’ needs and expectations and some resources can help builders accelerate that focus. John says, “You know, there’s been a huge movement towards consumer first in many industries. The home building industry is moving in this direction, and all of real estate is moving in this direction, and companies need the technology to be able to support that. Consumers are in control. Home builders and real estate marketers need to be able to have this information on hand.”
Listen to the full episode here!

CommVersion Webinar: Homebuilder Lead Gen Secrets: The Year Ahead for the Homebuilding Industry with Ed Carey
Watch the recording of Homebuilder Lead Gen Secrets: The Year Ahead with Ed Carey, Founder & CEO of Audience Town, and Nick Chitty from CommVersion. Gain expert insights on 2025’s top opportunities, challenges, and trends in homebuilding to refine your strategies and stay ahead of the competition.

The Home Builder Digital Marketing Podcast: Melissa Cervin of Lombardo Homes Discusses Partnering with Audience Town
Melissa Cervin of Lombardo Homes discusses how home builder marketing means relying on the right technology partners, like Audience Town, to positively impact customers and business. Listen to the full episode here!

The Builder's Daily: Homebuilding's Top 10 Trends In '24 - No. 9 Tons Of Grand Opens
'Coming soon' and 'Grand Opening' pins on homebuilding operators' local area "find your new home" neighborhoods scheduled to open in early 2024 are – quite literally – all over the map in the nation's hotbeds of new construction and real estate.

Jeff Shore Sales + Marketing Summit 2024: Numbers Speak: Harnessing Data for Strategic Decision Making in Sales and Marketing
See Audience Town CTO Jason Scheller at the Jeff Shore Sales and Marketing Summer 2024 talking all things data with a panel of Sales + Marketing Industry Leaders.

Bezinga: Audience Town Launches First Real Estate Search Marketing Analytics Platform Designed for Home Builders to Attribute Home Sales to Paid Marketing
Audience Town, the marketing analytics platform for real estate, today announced the launch of a new paid search analytics functionality. For the first time ever, homebuilders can access unrivaled homebuyer insights and attribution analysis based on the keywords they are buying. Audience Town now delivers breakthrough search marketing capabilities that inform home builders about who clicked, who saw, and who bought a new home.

Martech Cube: Audience Town Launches Analytics for Home Builders to Track Ad Sales
Audience Town, the marketing analytics platform for real estate, announced the launch of a new paid search analytics functionality. For the first time ever, homebuilders can access unrivaled homebuyer insights and attribution analysis based on the keywords they are buying. Audience Town now delivers breakthrough search marketing capabilities that inform home builders about who clicked, who saw, and who bought a new home.

Destination CRM: Audience Town Launches Real Estate Search Marketing Analytics Platform
Audience Town, providers of a marketing analytics platform for real estate, has added paid search analytics functionality that allows home builders to access homebuyer insights and attribution analysis.

Associated Press: Audience Town Launches First Real Estate Search Marketing Analytics Platform Designed for Home Builders to Attribute Home Sales to Paid Marketing
Audience Town, the marketing analytics platform for real estate, today announced the launch of a new paid search analytics functionality. For the first time ever, homebuilders can access unrivaled homebuyer insights and attribution analysis based on the keywords they are buying. Audience Town now delivers breakthrough search marketing capabilities that inform home builders about who clicked, who saw, and who bought a new home.

MarketWatch: Audience Town Launches First Real Estate Search Marketing Analytics Platform Designed for Home Builders to Attribute Home Sales to Paid Marketing
Audience Town, the marketing analytics platform for real estate, today announced the launch of a new paid search analytics functionality. For the first time ever, homebuilders can access unrivaled homebuyer insights and attribution analysis based on the keywords they are buying. Audience Town now delivers breakthrough search marketing capabilities that inform home builders about who clicked, who saw, and who bought a new home.

Yahoo Finance: Audience Town Launches First Real Estate Search Marketing Analytics Platform Designed for Home Builders to Attribute Home Sales to Paid Marketing
NEW YORK, July 23, 2024--(BUSINESS WIRE)--Audience Town, the marketing analytics platform for real estate, today announced the launch of a new paid search analytics functionality. For the first time ever, homebuilders can access unrivaled homebuyer insights and attribution analysis based on the keywords they are buying. Audience Town now delivers breakthrough search marketing capabilities that inform home builders about who clicked, who saw, and who bought a new home.

Speaking at PCBC 2024: The (Current) Limits of AI
The power of AI is undeniable, but it’s not a magic wand and certainly not a cure-all for bad strategies or processes. Two experts in proptech with personal experience building companies around the power of AI will give their reality-check perspectives on what it can do for you, what it can’t (currently) do, and how to frame the right business approach and mindset to maximize success.
Audience Town CEO Ed Carey shares his insights alongside Paul Cardis, Chief Executive Officer of On3.

Speaking at IBS 2024: Stop Trusting Your Gut. New Insights About Homebuyer Consumers for Marketing Leaders
Still trusting your gut when it comes to knowing what consumers want and if your marketing works? Presented by Audience Town, this presentation offers new insights about homebuyers from the leader in real estate consumer intelligence. From predictions to pet preferences, learn how modern marketers at leading homebuilders are using consumer data to level-up their planning, execution and attribution to become consumer experts and drivers of home sales within their organizations.

Speaking at PCBC 2024: Emerging Market Trends Impacting Home Builders
Audience Town's CRO & Co-Founder, John Peragine, shares important trends impacting the home building industry on the Innovation Stage at the Pacific Coast Builders Conference.

Magnified Podcast: The Future of Real Estate Marketing
Ed Carey, CEO/Founder of Audience Town sheds light on the future of real estate marketing. Big data provides marketing analytics for real estate, giving real estate agents valuable insights into their consumers and prospects.

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