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As a marketer, you’re likely juggling multiple channels, all designed to drive traffic to your website. But here’s the million-dollar question: Which channels are actually bringing in qualified traffic?
For most, answering this is a daunting task. And it gets even tougher when you consider conversion rates. How many of those visitors actually fill out a form or take a desired action? The reality is that less than 2% of website visitors typically identify themselves. Without insights into the other 98%, you’re left in the dark about what’s really working—and what isn’t.
But not anymore.
Introducing Audience Town’s New Website Analysis
With our brand-new Website Analysis screen, you now have the tools to track your best-performing traffic sources and audience insights—even the anonymous 98%. This cutting-edge feature is designed to give you the complete picture, all in one easy-to-navigate, interactive interface.
No more endless digging or manual configurations to find essential audience attributes like:
- Credit score
- Owner vs. renter status
- Current property value
Whether you’re a home builder marketer, sales leader, or CEO, this new tool empowers you to make data-backed decisions with ease.
Key Features of the New Website Analysis
🏆 Analyze Traffic Across Your Top 10 Sources
The new Website Analysis screen breaks down your top 10 traffic sources with detailed metrics. You can customize your view with filters, such as “returning users” or “exclude recent movers,” and explore common audience attributes for each group. This means you’ll gain actionable insights into which channels are delivering the best traffic—and why.
➡️ Save Time and Simplify Analysis
Say goodbye to constantly logging into Google Analytics for traffic reports. Audience Town’s platform consolidates everything you need, all in one place:
- Traditional traffic metrics.
- Community-level new visitor data.
- Exclusive consumer insights like credit score, home ownership status, and home value.
- Tools to exclude irrelevant audiences, like recent movers.
- And much more!
📈 Align Your Marketing Budget with Performance
With the power of real-time analysis, you can quickly adapt your marketing strategy to focus on what’s working. Align your budget with the channels that deliver the best results, driving smarter decisions and a higher ROI.
Why Now Is the Time to Act
If you’ve been wondering whether Audience Town is the right solution for your business, now is the perfect time to explore it. With the new Website Analysis feature, you’ll uncover insights that have historically been out of reach and finally gain clarity into your website traffic performance.
Ready to supercharge your home builder marketing strategy? Book a demo today and see the new Website Analysis in action.
