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Audience Town is predicting 26 million potential home buyers in the next 12 months across the US. Although not all will actually move, they're actively considering buying.
Interestingly, those who own homes valued at 1 million or more make up only 7% of the population but represent 20% of the predicted buyers – a whopping 183% higher than the general US population.
This only further cements that in the upcoming year, challenges stemming from housing shortages, interest rates, and remote work will make homeownership less accessible to the general to all except the wealthiest buyers in the coming year.
Stay tuned for more Data Stories every month!
Audience Town is the ONLY consumer analytics platform for Real Estate, providing data insights and predictions far more powerful than anything the industry has seen to date.
Mover insights in the press typically come from Census data, analyzing moving activity from the past. Audience Town can predict who is going to move in the next two years before they know it themselves, based on life events linked to the likelihood of moving.
In addition to predicted movers, our platform and massive data set provide detailed information about people moving – their home value, what kind of car they drive, renter vs. buyer, and so much more.
