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Purchase + Interest
As the only consumer analytics platform for real estate, Audience Town is your leading source for consumer intelligence data. But what does that really mean? In short, we provide access to more (and more high-impact) data fields than any other platform. Our growing library far surpasses the limits of Google Analytics and other real estate data tools.
Understanding your customers’ purchase categories — what they’re spending on — helps you get to know them more deeply and is essential for creating an effective marketing strategy.
Similar to purchase categories, general interests indicate how your audience spends their time, favorite media channels, and content that grabs their attention.
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