Age & Gender

Knowing your audience’s age and gender can elevate your understanding, client relationships, property listings, and community engagement.

Essential for creating an accurate customer profile, age and gender categories enhance your marketing strategy with additional preferences, life stages, and characteristics of your audience.

Some common age categories:

Millennials (Born 1981-1996)

Target millennials by focusing on urban environments, affordability, technology integration, sustainable living, community amenities, flexible spaces, and proximity to workplaces, entertainment, and social activities.

Generation X (Born 1965-1980)

Engage with Generation X individuals by highlighting family-friendly neighborhoods, school districts, work-life balance, home value appreciation, convenience, privacy, and lifestyle amenities suitable for their career advancement, family commitments, and financial stability.

Baby Boomers (Born 1946-1964)

Address the needs of Baby Boomers by promoting retirement communities, active adult lifestyles, downsizing options, accessibility features, healthcare facilities, recreational opportunities, social activities, and financial planning resources aligned with their retirement goals, health considerations, and lifestyle preferences.

Silent Generation (Born 1928-1945)

Support the Silent Generation, retirees, or seniors by offering age-restricted properties, assisted living options, maintenance-free living, healthcare services, financial planning assistance, community engagement, and lifestyle amenities tailored to their needs, health conditions, and family dynamics.

Traditional gender categories:

Male Buyers:

Target male buyers by emphasizing property features, amenities, investment opportunities, financial strategies, market insights, technology integration, sports or recreational facilities, and community engagements aligned with their preferences, priorities, and lifestyle choices.

Female Buyers:

Engage with female buyers by focusing on safety, security, family-friendly environments, educational opportunities, healthcare facilities, community engagements, sustainable living, design aesthetics, and social connectivity aligned with their preferences, priorities, family commitments, and lifestyle aspirations.