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Demographics
As the only consumer analytics platform for real estate, Audience Town is your leading source for consumer intelligence data. But what does that really mean? In short, we provide access to more (and more high-impact) data fields than any other platform. Our growing library far surpasses the limits of Google Analytics and other real estate data tools.
Knowing your audience’s location is crucial for tracking serious in-market potential, against commonplace voyeurs of your offerings.
Knowing your audience’s age and gender can elevate your understanding, client relationships, property listings, and community engagement.
Understanding your audience’s income level helps you evaluate your success at targeting the right people for your price points. Save time and money by optimizing your marketing efforts, client satisfaction, market penetration, and business success.
Understanding household size helps you to identify your target audience and create more effective marketing strategies tailored to their needs.
Knowing current home value helps you match the right audience with your price points. Use data-driven tactics to find your sweet spot by optimizing your marketing efforts, prices, and offerings.
Current homeowners are typically more likely to purchase a new home than renters are. This category helps you implement data-driven strategies to optimize your website traffic.
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