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Evaluating your audience’s financial health helps you determine their qualifications as prospects and improves your efficiency at targeting the right people.
More than the simple accumulation of wealth, financial health reflects responsible financial behaviors and prudent planning to ensure a secure and sustainable financial future.
Financial health refers to the overall financial condition and stability of an individual, household, or organization. Someone’s financial well-being is a combination of income, expenses, savings, investments, debts, and overall financial practices. Those who are financially healthy can typically meet their financial obligations, plan for future goals, and withstand unexpected financial challenges.
Good financial health includes having a balanced budget, a positive net worth (assets exceeding liabilities), emergency savings, and a manageable level of debt. Additionally, financial health involves the ability to make informed financial decisions, save for long-term goals such as education or retirement, and adapt to changing economic circumstances.
