Financial


As the only consumer analytics platform for real estate, Audience Town is your leading source for consumer intelligence data. But what does that really mean? In short, we provide access to more (and more high-impact) data fields than any other platform. Our growing library far surpasses the limits of Google Analytics and other real estate data tools.

Audience Town data glossary

Refine your audience by mortgage type to better understand their financial picture and focus your resources accordingly.

Mortgage Type

Considering the net worth of your audience can help define your ideal customer profile (ICP) and improve the success of your marketing tactics.

Net Worth

Evaluating your audience’s financial health helps you determine their qualifications as prospects and improves your efficiency at targeting the right people.

Financial Health

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