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By measuring behavior signals, track your target audiences who are currently in-market to move, or likely to move, and equip your team to convert more ready-to-buy customers.
Monitoring, analyzing, and responding to data signals gives your team data-driven tools to curate marketing strategies, personalize customer engagement, optimize sales funnels, and drive a pipeline of audiences actively in the market to buy.
Some in-market to move audience indicators:
• Product or Service Searches — Increased online searches, inquiries, queries, or keyword activity related to specific products, services, brands, or solutions indicate purchase intent and interest.
• Website Visits and Engagement — High website traffic, page views, session durations, or engagement metrics suggest active interest, research, and consideration stages within the buyer's journey.
• Content Consumption Patterns — Engagement with product reviews, comparisons, tutorials, demonstrations, testimonials, case studies, or informational content indicates research, evaluation, and decision-making activities.
• Shopping Cart Activities — Adding relevant products to shopping carts, creating wish lists, saving items for later, or initiating checkout processes demonstrate interest, consideration, and intent to purchase a home.
• Email Interactions and Conversions — Opening marketing emails, clicking on product links, responding to promotions, or completing call-to-action (CTA) activities reflect engagement, interest, and potential buying behaviors.
• Social Media Engagement — Liking, sharing, commenting, retweeting, tagging, or interacting with promotional content, offers, advertisements, or brand communications indicates audience engagement, brand affinity, and purchase intent.
• Lead Generation and Form Submissions — Completing contact forms, requesting information, downloading resources, subscribing to newsletters, or signing up for trials, demos, or consultations signify active interest, engagement, and consideration stages.
• Affiliate and Partner Interactions — Engaging with affiliate marketing channels, referral programs, partner promotions, or collaborative campaigns indicates extended reach, audience alignment, and purchase intent.
