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Home Journey
As the only consumer analytics platform for real estate, Audience Town is your leading source for consumer intelligence data. But what does that really mean? In short, we provide access to more (and more high-impact) data fields than any other platform. Our growing library far surpasses the limits of Google Analytics and other real estate data tools.
Knowing how much of your audience and site traffic is populated with confirmed movers — they have already moved — helps your team to rule out these customers, improving the accuracy and efficiency of your positioning plan.
Understand how much of your audience and web traffic is predicted to buy a home based on relevant life events. Adjust your positioning as needed to amplify genuine interest in your offerings and boost conversions.
By measuring behavior signals, track your target audience that is currently in-market to move, or likely to move, and equip your team to convert more ready-to-buy customers.
By understanding your target audience’s current rental situation based on the number of bedrooms, your team can develop targeted marketing strategies that align with specific housing preferences, lifestyle needs, investment goals, and market trends.
Understanding buying trends based on current dwelling type helps improve the success rates of your marketing efforts, giving you more bang for your spend.
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